To cover the loss of pay-per-view revenues, the service needs 1. Dependence on a few superstars to drive business 2. Mixed Martial Arts Fight Leagues 3. Komen and the Special Olympics. Simply put, there remains a lot of room for growth.
Essentially, an investment in WWE represents a vote of confidence in its ability to grow its online platform. But, through June, barelyfans had signed up for the service. It could use this newfound capital to fund the on-screen product, or its film production studio in Los Angeles, or even to increase its quarterly dividend.
Superstars moving away to competitors like TNA 2.
WWE has also faced scandals that might influence its perception to non-fans and potential acquirers. Though prospects remain good for the professional wrestling empire, the challenges it faces in the near term require serious pause.
Business Today, World Wrestling Entertainment is anything but a pure wrestling company. However, should subscription growth remain slow, then costs related to the support of it will invariably weigh on companywide operations.
While it boasts high ratings on cable, a massive presence on social media, and a unique product to boot, the company is constantly struggling to attract new fans.
When it announced its intention to launch the service, WWE broke down its strategy. That is, while the company hosts live events in six continents and broadcasts a version of its television product to over countries, it derives less than a quarter of total revenues from international operations.
The monthly subscription fee is slightly higher than Netflix NFLXand might be too steep for some regular fans to shell out at this juncture in the popular media consumption. Conclusion The long-term outlook of World Wrestling Entertainment will become a lot clearer after the Network lands overseas.
One of the hopes for the WWE Network is that it will bring back these lapsed fans, as well as inspire another surge in popularity for the sport itself. The company switched all of its programming to a PG rating several years ago in hopes of attracting new fans, but in doing so may have also forced many other, demographically-valuable fans to switch to more mature programming.
Now, the company enters a new frontier with the WWE Network, an ostensible attempt to better monetize its popularity on a technologically forward, straight-to-consumer platform. John Cena, the de-facto face for the current generation of WWE programming, as well as a lucrative partnership with Sears Holdings Corp.
Through its storylines, monthly special events, videogames, toys, and a variety of other mediums, the sports entertainment purveyor cultivates these figures into their own brands under the WWE umbrella. From steroid investigations to the early death of a number of its performers, questionable content and offensive characters, WWE has done well with addressing many of these negative views.
It would help to support the cross-marketing of its Superstars of tomorrow, too. If scripts do not remain interesting, it will drive away fans 3. In fact, the integrated pro wrestling exhibitor is in the midst of a dramatic transition as it enters full-bore into the digital media market.
This structure can often undermine the opinions of other shareholders. Many of the moves the superstars practice may cause long term injuries which in turn drives away fans 3. Depending on the success of its online platform, the company may enter into a new level of profitability.
With offices in London, Tokyo, Shanghai, Mumbai, and Istanbul, WWE is situated in a way that suggests the international customer base will be a major contributor in the future. The company has implemented a stringent in-house wellness policy, offers healthcare and tuition for all former employees, and has generally distanced itself from the superhuman, bodybuilder prototype that ushered the sport into the national limelight during the s.
In the meantime, it will need to continue to improve its on-screen products and exhibit exceptional cost controls as it attempts to grow into this new digital frontier.
It has tirelessly sought to improve its public image, as it is at the forefront of concussion awareness and works year-round with a litany of local and national charities like Susan G.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Brand Integration Aside from its benchmark events like WrestleMania and Raw, the World Wrestling Entertainment brand growth exists primarily in its wrestlers or, in company parlance, its Superstars.
Network Execution As it jaunts into relative uncharted distribution territory, WWE faces a number of challenges surrounding the rollout of the Network.
To understand the history of WWE is effectively to understand the history of professional wrestling. Increase revenue from live events and merchandising Threats 1.
Technologically, the move is a costly one. In an effort to assure its global success, the company has also held public announcements featuring the signing of several high-profile talents from Japan and England, as well as legendary wrestlers-turned-ambassadors like Hulk Hogan and Sting over the past several months.
While his daughter Stephanie will likely keep company control in the family, the long-term outlook of a WWE without Vince McMahon at the helm is an uncertain one.Use ultimedescente.com to strategize, plan, and manage your projects.
Browse an extensive library of proven frameworks, online templates, and examples - SWOT Analysis, OKR Goals, V2MOM, Pest Analysis, Gap Analysis, and more. Try for free. In this article, we will attempt to address that question by taking a brief look at World Wrestling Entertainment’s business and performing an easy-to-follow SWOT analysis of the company, evaluating its Strengths, Weaknesses, Opportunities, and Threats.
SWOT Analysis: SWOT is a strategic planning tool used to evaluate the firm’s strengths, weaknesses, opportunities and threats. We will do SWOT analysis just to define the factors which are favorable and unfavorable to achieving the objectives of our company.
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